Rochelle got her taste for female consumer digital marketing with KimberleyCrossman.com and took her learnings from that and joined the launch team of Flossie.com, a New Zealand start-up success story (of which she's a shareholder). Today she's General Manager of Bloggersclub.com which manages 400+ bloggers and their commercial partnerships, including the hugely popular original blogging platform nzgirl.co.nz. Rochelle loves that she can listen, learn and adapt in business to constantly surprise and delight customers.