#smcakls 2015

Congratulations to all winners and participants in 2015 New Zealand Social Media Awards, and

The Winners

Microsoft Most Effective Social Media Campaign: Gigatown

Finalists

  • Haka Tours Adventure Tour Promo Video Campaign
  • Junk Free June [Highly commended]
  • Piggy-Sue
  • Spark Automatic Thanks Machines
  • Maybelline New York's 'Love Your Face'
  • Let's talk about Lightbox

Judges comments

CHORUS GIGATOWN

This was a super tough brief, educating people about a confusing and technical subject and getting signups.  However not only did this campaign achieve the business goals they brought communities together all over New Zealand. All through social media.

Congratulations to Chorus, Contagion, Chameleon and Waxeye Studio

CANCER SOCIETY   JUNK FREE JUNE 

This campaign was run purely on social media with a very small budget.  Not only did it raise the money needed for the charity, it directly caused thousands of New Zealanders to make significant and ongoing lifestyle changes.

Congratulations to Cancer Society, Little Giant and Socialites. 

The Goat Farm Most effective social media campaign small budget: #‎Gallipoli100‬

Finalists

  • ‪Live For Tomorrow 10 Day Challenge
  • Mitre 10 Facebook Rug Category Sales
  • The Paul Henry Launch
  • Having a HELLish ANZAC DAY (without saying ‘ANZAC Day’)
  • Haka Tours Explainer Video: Facebook Remarketing
  • Bell Tea - Anzac Day Tins GWP [Highly commended]

Judges Comments

NZ HERALD GALLOPOLI 100

This campaign used the full suite of social media platforms in a professional and appropriate way to tell a stirring story.  The execution was flawless and brought a compelling story to New Zealanders across social media. 

Congratulations to NZ Herald Social and Editorial Team and NZME Marketing Team.

BELL TEA  ANZAC DAY 

This company wanted to link its brand to the Anzac Day commemorations in a sensitive way.  Stakes were high as Woolworths Australia had just been
 lambasted for its inappropriate efforts to hijack an occasion.

The judges felt that this contender did an excellent job in its execution and nailed this brief.

Congratulations to Bell Tea Company and Socialites

Best use of social media in a product launch: Charlie's Straight Up Cola Launch

Finalists

  • Meadow Fresh Like to Boost
  • The Social Sampler
  • Simple Micellar Water

Judges Comments

CHARLIES STRAIGHT UP COLA

This challenger brand had significant competition at its new product launch.  The judges were impressed with how this company embraced its loyal social media communities and used this connection to blow the bigger company out of the water.

Congratulations to Charlies Drinks Company, Socialites and Starseed

Uber Most creative use of existing or emerging social platform(s): Spark Snapchat Roadie

Finalists

  • #Gallipoli100
  • ZM's Jase & PJs 51 Hour Marathon
  • Burger Burger Blind Dates [Highly commended]
  • Coconut Wireless

Judges Comments

SPARK SNAPCHAT ROADIE

This company took a risk on an untested platform to connect with a younger audience.  It changed brand sentiment significantly and almost a year later this campaign is still held up as the litmus test for all NZ snapchat campaigns. 

Congratulations to Spark, Socialites and Sherson Willis. 

BURGER BURGER BLIND DATES

This company created a very creative recipe;  a cup of Periscope, a pint of Facebook and a dash of Tinder. The result was delicious… an experience that was on-brand and engaging.

Congratulations to Burger Burger and Motion Sickness Studio

Facebook Best community building and management: Gigatown

Social activity that is designed to build or maintain a branded community that may result in an enhanced brand affinity and/or change in attitudes among targeted audiences.

Finalists

  • #‎SaveOurKauri‬
  • Going back to HELL
  • Mitre 10 Facebook Community
  • Newstalk ZB and Mike Hosking social
  • So Social, So Good
  • Vodafone Community

Judges Comments

CHORUS GIGATOWN

A tough one, the judges felt that although there were many excellent entries the community spirit built up by this campaign across New Zealand that spilled over into longer-term partnerships was undeniable.

Congratulations to Chorus, Contagion, Chameleon and Waxeye Studio

House of Travel Best Blog: Nzgirl

Finalists

Judges Comments

NZGIRL

Strong competition again, but this blog has a huge range of creative content, a very engaged following and a strong connection with its target audiences across all social media. 

Vodafone People’s Choice Award: Nzgirl

Runners up