#smcakls 2016

Welcome to the annual SMCAKLs, where we celebrate the best of social media in New Zealand. 

The winners are…

NZ Police cop big win at the third annual #SMCAKLs

The winners of the 2016 New Zealand Social Media Awards - the #SMCAKLs - were announced at a cocktail event in Auckland on Wednesday, 17 August 2016, where more than 300 of New Zealand’s best and brightest marketing and social media people gathered for the third annual awards evening.

Taking out the supreme award was the New Zealand Police for their “Running Man Challenge” video described by judges as “an absolute viral sensation”, which generated over 30 million views, inspiring remakes from around the world including New York, Scotland, Miami, Hollywood, San Diego, Finland and Australia.

The awards celebrate the very best of social media in the country and this year’s finalists set the bar higher than ever, says judge coordinator Ken Freer - Marketing Director at House of Travel.

“The quality of entries this year was simply outstanding and showed just how much the use of social media in New Zealand has matured. And the fact that many of the campaigns, including the Supreme Awards winners, received global attention, shows what we’re doing here in New Zealand is truly world-class.”

Finalists and winners were decided by an independent panel of judges, including Freer, Simone McCallum, Senior Digital Content and Social Media Manager at ‎ASB Bank; Sara Phillips, Social Media Marketing Manager at ANZ Bank; and Tom Bates, Social Influence Director at Contagion.

The awards are hosted by the friendly people who put on the free monthly #smcakl (Social Media Club Auckland) events, where 200-plus people gather to “meet someone cool, drink something cold, and learn something new” about the latest trends in new media, digital and social. 

Event organisers would like to thank the event’s generous sponsors named below, as well as Plus Alpha, Interlike and Blackroom Photography for their support in making the event a success.

Here’s the full list of winners for each of the five award categories:

1. Most Effective Social Media Campaign sponsored by IAG

*** WINNER ***
Co-Operative Bank Good Kiwis Campaign - Socialites
For a video that reached the newsfeeds of more than 15 million users and called by TVNZ “one of the most commented videos of the year.”

FINALISTS:
#BlacktoBlack (Rugby) - NZME
ANZ - Fortune Favours The Brave - Whybin/TBWA
Co-Operative Bank Good Kiwis Campaign - Socialites
Powershop - Baby Trump - Special Group Limited
SKY #24hourrugbypeople - Fuse
Waikato Civil Defence - Waikato Civil Defence Group


2. Most Effective Social Media Campaign Under $20,000 sponsored by Vodafone New Zealand

*** WINNER *** 
NewsTalk ZB Engagement Two Cow Economy - NZME
With a campaign so successful that a Facebook page became an overnight success and reached over 201 million people at zero cost.

FINALISTS:
JUCY Destination NSW Instameet - JUCY
Sealord Frozen Salmon: From Facebook to NZ's Freezers - Bloggers Club
Take Charge, Do More (Warehouse Stationery Recruitment campaign)  - Prominence Ltd
The Rhythm & Vines Story - Mish Guru
Jamie's World "They Let Me Write a Book" launch - Interlike
NewsTalk ZB Engagement Two Cows Economy - NZME


3. Best Use of Social Media in a New Product or Service Launch sponsored by Control Room 

*** WINNER *** 
Jetstar Spreads its Wings - Spark PR & Activate
With a campaign that ensured a huge commercial success and a spike in emotional connection between a brand and their customer.     

FINALISTS:
Burger King Chicken Fries have arrived in New Zealand - Y&R NZ
Create Your Taste; Reigniting the Magic of McDonald's - Fuse & Mango
Jetstar Spreads its Wings - Spark PR & Activate
Sealord Frozen Salmon Launch: From Facebook to Kiwis' Freezers - Bloggers Club
Spark Samsung S6 Edge Good Winter Campaign - Socialites
Spark iPhone Launch the World's Smallest Queue  - Sherson Willis

4. Best Not-for-Profit Social Media Campaign sponsored by Socialites 

*** WINNER ***
Anti-Smoking Snapped Out Campaign - Motion Sickness + Richards Partners
For a campaign that hit over a 100,000 highly targeted social impressions and a newly formed community of young people pledging to flick a bad habit.

FINALISTS:
2016 Maori Language Week Gifs - Vodafone
Kea - Every Kiwi Counts - Kea
Evita Auckland - Morgahna Godwin Creative
Macular Degeneration Awareness Week - Cadence Communications
Anti-Smoking Snapped Out Campaign - Motion Sickness + Richards Partners

5. Most Creative Use of Existing or Emerging Social Platform(s) sponsored by The Goat Farm 

*** WINNER *** 
VNZMAs Snap Star Awards - Vodafone New Zealand
For using Snapchat as real superstars and inspiring over 10,000 user generated content pieces during live event.

FINALISTS:
Vodafone 360 Video Easter Egg Hunt - Vodafone
Xero Budget Day Q&A - Xero
NZ Police Running Man Challenge - New Zealand Police
VNZMAs Snap Star Awards - Vodafone New Zealand
Spark Social Top-Up - Sherson Willis
Waikato Civil Defence - Waikato Civil Defence Group 


6. Community Building and Management sponsored by Microsoft New Zealand

*** WINNER *** 
Vodafone Digi-Parenting - Vodafone
For creating a great resource that now gets 3,000 users a month organically.

FINALISTS:
Sovereign 21 Day Challenge - Socialites
Auckland Council Biodiversity - Auckland Council
Chicks in Bowls - Chicks in Bowls
Vodfone Digi-Parenting - Vodafone
Mitre 10 Facebook Page Community - Socialites

7. #SMCAKL Supreme Award 

*** WINNER *** 
NZ Police - Running Man Challenge 
For a post that generated over 30 million views and became an absolute viral sensation inspiring remakes from around the world including New York, Scotland, Miami, Hollywood, San Diego, Finland and several from Australia.

Finalists and winners were decided by an independent panel of judges, including Ken Freer, Marketing Director at House of Travel, Simone McCallum, Senior Digital Content and Social Media Manager at ‎ASB Bank, Sara Phillips, Social Media Marketing Manager at ANZ Bank, and Tom Bates, Social Influence Director at Contagion.

Thanks to

Our award sponsors: IAG, Microsoft, The Goat Farm, Socialites, controlroom.co.and Vodafone.

Video & photo: Interlike, Blackroom Photography and PLUS ALPHA.