Digital Dollars and Daigou

Ecommerce in China
Tuesday 27 June 2017, 6:00 pm to 8:00 pm @ NZI Building, 1 Fanshawe Street, Auckland 1010

China: the biggest consumer market. New Zealand's biggest trading partner. If you make a product in New Zealand, chances are you want to sell it in China.

Like everywhere else, mobile-social-ecommerce is the fastest growing way to market and sell your product.

Unlike everywhere else, in China, everything is different! There are giant platforms like Tmall, Taobao and JD.com … but the most important platform for kiwi brands right now is called DAIGOU.

Daigou means "someone who purchases on behalf" - everyday Chinese people living in New Zealand who help their friends back home find legit kiwi products – and make a profit in the meantime.

For this month's #smcakl we take you first hand into the world of the daigou – understanding how the powerful mix of social media + ecommerce is creating a new way into the world's biggest market.

We'll also pull back for the big picture, hearing from our guest speakers on marketing, payments, how to get your product into China.

Video

Presentations

Forget what you know – Simon Young

Daigou – Isabelle

Payments – Leigh Flounders

  • Speakers

  • Daigou

    Daigou

    Daigou means "someone who purchases on behalf" - everyday Chinese people living in New Zealand who help their friends back home find legit kiwi products – and make a profit in the meantime.

    We're presenting some of the most active daigou living locally for a guided tour of their world.

  • Leigh Flounders

    Latipay

    www.latipay.net
    Leigh Flounders

    NZ's 2017 Hi-Tech Start Up Company Of The Year and ANZIA (Australia New Zealand Internet Awards) 2016 Tech Start Up Of The Year - Latipay is a Financial Technology company based in Auckland New Zealand, with 30+ staff.

    Latipay works with global businesses who receive payment from Chinese consumers and small business.

    Latipay is widely recognized across Australia and New Zealand as one of the fastest growing, progressive and innovative Financial Technology companies.

  • Simon Young

    Cofounder & CEO of Red Circle Network

    redcircle.network
    Simon Young

    Cofounder & CEO of syENGAGE, helping kiwi brands do Chinese marketing, and producer of the China Marketing Exposed course for marketers new to Chinese marketing. 

    Simon's lived in the cross-cultural marketing space for the last five years, amassing a wealth of followers on Sina Weibo and WeChat, and now building a platform to market New Zealand brands to the world's biggest consumer market.

  • Paul O'Brien

    Export Consultant

    Paul O'Brien

    Paul helps SME Kiwi exporters get traction in China, SE Asia and other countries. He is passionate about NZ Export success and want to offer practical support and guidance to as many companies as possible.