Winner: WeChat loyalty program

Taste New Zealand

United Media Solution Ltd

The program has built a wechat database of 60,000 (true) members, NZTE is working with UMS to utilise the database and capture consumer insights about the audience to help other New Zealand companies navigate the Chinese market. NZTE is using the Taste NZ platform to conduct surveys and questionnaires to gain greater customer insights. These surveys are helping NZTE collect information on consumer attitudes and opinions of New Zealand brands, products and general category data.