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Our social media industry has come of age

Reaching an audience in 2017 means using social media. It is the chosen arena for our top creative talent - from agencies and marketers to entertainers, athletes, connoisseurs of food or fashion, community organisers and more.

#NZSMA will be NZ’s biggest ever celebration of this talent.

Organised by #smcakl // Social Media Club Auckland

For seven years we’ve been presenting monthly events for our social media community. We invite our leading practitioners to share how they are succeeding and managing the massive change social media has brought about.

#smcakl connects, educates and inspires social media users. Our vision is for kiwis to dwell at the leading edge of social media use. You are invited to join us in this mission through partnership on #NZSMA and our ongoing event series.

Awards Event

The #NZSMA event on Wednesday August 23 will be an unprecedented occasion with all of our top influencers, brand and agency talent in one place, being celebrated for their success and celebrating others.

Selected leading and emerging social talent across music, comedy, dance and more will provide entertainment on the night. Kimberley Crossman will host the event: Art meets life after her success in the E! online show Hashtaggers.

Essential for any social media celebration, the event will be comprehensively recorded and shared online. The awards ceremony will be livestreamed across Facebook, Twitter & YouTube from a multi-camera shoot, while the red carpet and backstage will have a hosted interactive stream. There will be multiple photographers alongside our partners Interlike producing branded selfies for instant sharing.

With NZ’s leading social talent in attendance #NZSMA will be a magnet for social media attention. The talent and their fans will no doubt be sharing their starring moments with tens of millions of their followers across all social channels.


Our primary channel for promotion will be social media. Naturally!

#smcakl social media channels connect the large majority of local social media professionals and engaged users.

Our event host Kimberley Crossman will be producing a series of videos engaging a wider audience and building enthusiasm around entering the events and the awards night.

We’ll share these and other updates with our email database of 4000+ and all relevant media channels.

Promotion schedule

31 May - 23 June All entries open Category-specific promotion
28 July Finalists announced
5 - 23 August Category finalists & sponsors
People’s Choice voting
Event ticket sales
23 August Awards event live
Winners promoted in real time
24 August Winners promotion



#smcakl has a strong group on ongoing partners with which we deliver our monthly events.

The 2017 #NZSMA’s represent an exciting vision for our largest ever event, connecting industry, talent and fans nationally in a truly epic celebration.

This event present a extraordinary opportunity to get your brand alongside the most influential social media stars in NZ, sharing their spotlight and reaching tens or even hundreds of thousands of their followers online.

Sponsorship Options:

Category naming rights

Each of the 22 categories is available for sponsorship on a first-come basis. Category sponsorship offers:

  • Naming rights across web, social media & pr
  • Opportunity to present the award on-stage
  • Join the winner for photo shoot / media after presentation
  • Activation space at the event (if relevant)
  • Inclusion on the red carpet / back stage photo wall
  • First right of refusal for 2018 sponsorship
  • $ 3500 + GST

Event activation

  • Activation space at the event - subject to audience relevance
  • $ 1500 + GST

We’re all about finding value for our audience so please don’t hesitate to be in touch whatever it is you might have to offer.

Major Partnership

Beyond the signi cant value offered in #NZSMA category or event sponsorship, #smcakl is enthusiastic about strong ongoing partnerships.

This allows for year-round brand exposure and connection with NZ’s social media community.

Exclusive naming partner

  • #NZSMA naming rights
  • #smcakl event series primary partnership
  • Speaking opportunity at #NZSMA and each #smcakl event
  • Branding on all social media, email and physical channels
  • Assisted networking with our community
  • Financial contribution negotiable

Major partner

  • #NZSMA major sponsorship including event activation, video promotion, sponsor wall and more
  • #smcakl event activation and speaking opportunities
  • Branding on all social media, email and physical channels
  • Customised connection to our community
  • $ 15,000 + GST

Livestream & video content branding

Through our monthly #smcakl events and via #NZSMA we are producing high-quality video content shared live and on an ongoing basis.

Something else?

Please get in touch - we’re interested in any partnerships that delivery value to our audience.