China: the biggest consumer market. New Zealand's biggest trading partner. If you make a product in New Zealand, chances are you want to sell it in China.
Like everywhere else, mobile-social-ecommerce is the fastest growing way to market and sell your product.
Unlike everywhere else, in China, everything is different! There are giant platforms like Tmall, Taobao and JD.com … but the most important platform for kiwi brands right now is called DAIGOU.
Daigou means "someone who purchases on behalf" - everyday Chinese people living in New Zealand who help their friends back home find legit kiwi products – and make a profit in the meantime.
For this month's #smcakl we take you first hand into the world of the daigou – understanding how the powerful mix of social media + ecommerce is creating a new way into the world's biggest market.
We'll also pull back for the big picture, hearing from our guest speakers on marketing, payments, how to get your product into China.