Digital Dollars and Daigou

Ecommerce in China
Tuesday 27 June 2017, 6:00 pm to 8:00 pm @ NZI Building, 1 Fanshawe Street, Auckland 1010

Digital Dollars and Daigou

China: the biggest consumer market. New Zealand's biggest trading partner. If you make a product in New Zealand, chances are you want to sell it in China.

Like everywhere else, mobile-social-ecommerce is the fastest growing way to market and sell your product.

Unlike everywhere else, in China, everything is different! There are giant platforms like Tmall, Taobao and … but the most important platform for kiwi brands right now is called DAIGOU.

Daigou means "someone who purchases on behalf" - everyday Chinese people living in New Zealand who help their friends back home find legit kiwi products – and make a profit in the meantime.

For this month's #smcakl we take you first hand into the world of the daigou – understanding how the powerful mix of social media + ecommerce is creating a new way into the world's biggest market.

We'll also pull back for the big picture, hearing from our guest speakers on marketing, payments, how to get your product into China.



Forget what you know – Simon Young

Daigou – Isabelle

Payments – Leigh Flounders