Winner: Happy Mum Happy Child

Maria Foy, aka Happy Mum Happy Child, set up her platform to share her story as a parent but when you spend time listening to her describe her platform and her purpose, it doesn't take long to understand why she is so much more and so successful. She sees herself as average 'I'm not special and I'm not pretending to be anything other than me' and in that simple statement you get a step closer to understanding why her audience is highly engaged and growing everyday – she's real and how real she is can best be portrayed by her attitude to Instagram and the role it plays for her brand;