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The NZ Police Running Man video has gone from viral hit to surprise award winner. Some of our best and brightest marketing and social media people gathered in Auckland last night for the third annual New Zealand Social Media Awards, the #SMCAKLs.

The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night. The awards were held at a cocktail event in Auckland, with more than 300 of New Zealand's brightest marketing and social media people gathering for an evening of celebration.

They kickstarted the 'Running Man' challenge which became a worldwide phenomenon, and now the Police have been acknowledged for their viral video with the supreme award at the New Zealand Social Media Awards. The awards were held last night in Auckland, with the judges noting that the post was an "absoulte sensation".

The NZ Police Recruitment #runningmanchallenge captured hearts and minds around the globe, and has captured the judges' scores at the fourth annual New Zealand Social Media Awards, held last night in Auckland. The video took out the Supreme Award, with the judges noting that the post was an “absolute viral sensation.”

The NZ Police Recruitment #runningmanchallenge captured hearts and minds around the globe, and has captured the judges' scores at the fourth annual New Zealand Social Media Awards, held last night in Auckland. The video (link is external) took out the Supreme Award, with the judges noting that the post was an “absolute viral sensation.”

A video that generated more than 30 million views and inspired remakes all over the world has won the New Zealand police a national social media award. The "Running Man" craze spread around the world earlier this year when Sergeant Sonny Losefo​, who featured in the original video, called upon police around the world to take up the challenge.

The video had over 30 million views and was an absolute viral sensation, inspiring remakes around the world, according to judges at the 2016 #SMCAKLs awards. The New Zealand Police took out the supreme award in the 2016 New Zealand Social Media Awards #SMCAKLs for its “Running Man Challenge” video. The judges noted how the post was “an absolute viral sensation”, generating over 30 million views, and inspiring remakes from around the world including New York, Scotland, Miami, Hollywood, San Diego, Finland and Australia.