Lotto wanted to position its Triple Dip ticket as an ideal gifting solution for Father's Day 2016 and use the calendar event to engage with its target audience in a new way.
Winner: How to DAD – Father's Day with Lotto New Zealand

Lotto wanted to position its Triple Dip ticket as an ideal gifting solution for Father's Day 2016 and use the calendar event to engage with its target audience in a new way.