When looking specifically around the video performance by demographic they were astounded to see the following:
Household shoppers saw a 32% completion rate – on par with the expectations
Youth Audience saw a 48% completion rate – 50% above plan
The L&P audience on the L&P page saw a staggering 82% completion rate – 156% above plan!
Not only did they smash the completion rate targets, they did this without alienating they're core household shoppers.
Coverage also came through from the snapchat influencers as the icing on the bikkie.