The Edge – Face Your Fears


This campaign was extremely successful. Firstly, Randell's nude public display video and social pictures gained media attention from The campaign reached a total of 1,127,821 people on Facebook, 73,474 on Instagram and over 90,000 on Snapchat. That's an overall total of over 1,291,295 people that were reached throughout the duration of the campaign (28% of the entire NZ population), which is an outstanding result that indefinitely over-delivered on the client's expectations.