Public Relations and Social Media - using Twitter to chirp a brand's tune

Social media and PR launches: how to use SM to amplify your buzz; what works and what doesn't.

Our first event of 2013 was our biggest yet.

Panellists covered the good, the bad, the line-crossing, and the paid for, and other bits like:

  • Pitching journalists and popular SM over-sharers: do the same rules apply?
  • Fessing up to freebies: When should we use the #ad hashtag?
  • Does making buzz on Twitter really matter when only a handful of New Zealanders are on it?

Here's the video:

Some cool people wrote about the event:

Plus there were thousands of tweets - a selection of 140 character reviews are here.

The MC


The Panellists

PR Pro Deborah Pead of Pead PR

The mastermind behind the My Food Bag company launch, which is continuing its feed of Twitter frenzy more than a week after launch.

Idealog Editor and journalist Hazel Phillips

Hazel recently blogged how bad PR is killing all the fluffy kittens, and thinks marketing a company like My Food Bag via Twitter was ‘the perfect way to get scale and talkability”

Senior NZ Herald writer David Fisher

David frequently tweets his commentary on all things media, sparking topical conversation threads with other journalists and PRs. Oh, and he says he doesn't do freebies.

The Sponsors

Treasury Wine Estates