The social media image frenzy

Wednesday 22 October 2014, 6:00 pm to 8:00 pm @ Vodafone, 20 Viaduct Harbour Avenue, Auckland City

Every minute of every day, we share millions of images via the internet, smartphones and social media. The image is the new visual language of the moment. But by doing so, has privacy become an old-fashioned concept as we become our own gossip columnists, and celebrities bypass the traditional media to become their own press agents?

And with so much noise how do professionals source and sell images when you are one among billions? While we are busy instagramming, pinning, facebooking, and tweeting our daily lives, are we simply creating a commodity for the companies that use facial recognition tech to scan our streets and social media posts to fill big data tanks on how we eat, live, look and think?

Join us as our panel discusses the new distribution models, how to break through the noise, how the social media image frenzy is changing the way we use and share images, and the implications of tracking technology.


Arran Birchenough - Senior account manager, Getty Images

Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through house of brands, including iStock© and Thinkstock©.

Bradley Ambrose – Professional news and adventurer photographer

Award winning photographer & self-proclaimed adventure seeker, Bradley is a freelance photographer for major media organisations, that is, when is not filming in volcanoes or chasing cyclones and tornadoes across the globe.

Associate Professor Mark Sagar – Director, the Laboratory for Animate Technologies, University of Auckland.

Mark Sagar previously worked as the Special Projects Supervisor at Weta Digital. He was involved with the creation of technology for the digital characters in blockbusters such Avatar, King Kong, and Spiderman 2. His pioneering work in computer-generated faces was recognised with two consecutive Oscars at the 2010 and 2011 Sci-tech awards.

Ricardo Simich – Editor of Spy the Herald on Sunday

You can’t call yourself connected in Auckland if you haven’t had your photo taken on a red carpet with Ricardo. The editor of the Spy column in the Herald on Sunday keeps his eye on the ins and outs of celebrities for the delight of us lesser mortals.



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