How has social media changed how we find out about, and consume music? How are musicians promoting themselves?
From Tinder to Tidal, kick-starters and big record labels, purchasing or subscriptions there have been massive industry changes in the last few years. The way artists use social media to promote themselves can make or break careers. This Kiwi Music Month #SMCAKL explores these significant industry changes from all angles, the artist, the social media platform, the supporter and the record label.
Join our emcee Wendy Thompson, Managing Director at Socialites, as we explore what happens when the worlds of social and music collide. Welcome our talented and intelligent bunch of panelists and prepare to turn up the tweet.
Ange Joe is a Label Manager at Sony Music. She has worked on projects for both kiwi and international artists including the likes of Stan Walker, Benny Tipene, George Ezra and One Direction focusing on their marketing and digital strategies.
Jupiter Project is the musical collaboration of musician Gavin Correia and music producer Marty Rich. Enter Jupiter Project, a package of alternative dance, house, hip-hop, rock, and all kinds of electronic experimentation rolled into one. Jupiter Project have played major international festivals such as Rhythm and Vines and also shared stages with the likes of Flume and Will.I.Am. The duo are also known as one of New Zealand’s most prolific song-writers and have recently penned a number of top 10 hits back home.
A stalwart of the NZ music scene, King Kapisi has spent the past 15 years travelling the world representing Kiwi music on an international stage. Not only was he the first hip hop artist in New Zealand to receive the prestigious Silver Scroll Award at the APRA Awards for Songwriter of the but he’s also just been nominated for the 'Best Pacific Male Artist' the 2015 Vodafone Pacific Music Awards.
Rita Steel is an Account Director and foundation team member at Pandora Internet Radio, the worlds largest streaming music service (300 million subscribers globally and over 330,000 locally in NZ). In her spare time she sings and writes music with Beats Botanical, a dub collective. Rita is also a self confessed avid lover of science.
Sarah Crowe is the Assistant Music Manager at NZ On Air. She has worked in the Music Industry for over a decade and is obsessed with how the online world affects musicians and how they use new platforms to develop their audiences.
Wendy Thompson is the Managing Director of specialist social media marketing company, Socialites. Socialites ran the social media marketing campaign for the last two years of the Vodafone NZ Music Awards. Wendy has 16 years digital marketing experience in NZ’s top advertising agencies and leads her talented team with two mottos "Do cool things with cool people." and "Have fun and get sh*t done".
Shiny New Thing
This month's Shiny New Thing is Mention, an app that helps you listen to what's being said online so you don't miss a thing.