#smcakl
Social Media Club . Auckland
Panel
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Saiko Management
MusicScott Maclachlan knows better than anyone how to succeed in the music business.
Scott runs Saiko Management, a boutique artist management company with bases here and New York managing artists as such as Sol3 Mio, Mt Eden and Parson James, LEISURE, Thomston and Glades.
When he spoke at #smcakl three years ago, a young artist he'd signed to Universal Music started gaining attention with a song "Royals". He spent the following two years managing Lorde through her rise to international superstardom.
Previously Scott spent a decade as A+R Director and Head of Business Development at Universal Music, having stared in the music business packing boxes before rising to Head of A+R at Jive Records through the wonder years of Britney, Backstreet Boys and R.Kelly.
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Singer, YoutTube Star
Shirley Setia is an Indo-Kiwi singer, performer from New Zealand who discovered her passion for music over YouTube.
On a whim, she took part in a contest conducted by T-Series about three years back. The entry was recorded in her bedroom while she was wearing pyjamas. This earned her the nickname “Pyjama Popstar” by the New Zealand Herald. She was pleasantly surprised when she was declared as one of the winners from thousands of entries across India.
Amidst the chaotic life of being a student and a part time radio jockey, she started uploading regularly on YouTube and has since then collaborated with YouTube artists from across US, UK , India and Canada. Three years, 1.18M followers and 18M views later, she is now travelling across countries hoping to make it big in Bollywood.
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Cydel, Groovehouse
One of the Pioneers of South Auckland Hip Hop, Nili also known to many as Pele from South Auckland's fave RnB sonz #CYDEL hung his Emcee ambitions Up to pursue a career as a singer song writer, although staying close & in touch with the NZ hiphop scene, he has done that by producing, writing & beat making for underground & mainstream rappers here & abroad.
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Singer & Producer
PT is an award-winning urban/ Hip Hop-electronica music artist with the unique ability to write, produce and perform his own music, controlling his own creative destiny as he puts it.
He’s been independent for over 8 years and enjoys a fan base from around the world, spanning places such as NZ, Australia, Japan and the United States.
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Loop & Fly My Pretties
Mikee is founder of LOOP Recordings Aot(ear)oa - NZ's premiere independent record label and boutique culture marketing company & co-founder of multi-platinum selling music and art collective FLY MY PRETTIES.
Previously Mikee worked a dual role at Nine Entertainment as Marketing Director for Ticketek & Tour Manager for Nine Live co-producing shows such as One Direction & Olly Murs.
Co-developed the business model, content strategy and directed the legal side of innovative 'fair trade streaming', direct-to-fan music platform BABOOM.
For fun Mikee make mixtapes, co-produces TEDxAuckland and produces all Think INC NZ events such as An Evening with Steve Wozniak.