Anna Lawrence

Anna Lawrence

Executive Director at Johnson & Laird Management

After 20 years in FMCG in sales and marketing roles, most recently heading up the International brand team at DB, Anna decided it was time for a career change and joined forces with Imogen Johnson at Johnson and Laird Management.  Anna is responsible for the Personality Division which includes Social Talent, MC’s/Entertainers and Brand Ambassadors.  After joining Anna quickly recognised the growth of Social Media and the demand for this talent in NZ.  J&L began by managing Jamie Curry which soon followed with other talent.  J&L now represents to 2 largest YouTubers in NZ, Jamie’s World and Shaaanxo, plus the best of the rest and works with this talent to grow their channels and make a living from social media.