| Most Effective Social Media Campaign sponsored by IAG | |
| #BlacktoBlack (Rugby) | NZME |
| ANZ - Fortune Favours The Brave | Whybin/TBWA |
| Co-Operative Bank Good Kiwis Campaign | Socialites |
| Powershop - Baby Trump | Special Group Limited |
| SKY #24hourrugbypeople | Fuse |
| Waikato Civil Defence | Waikato Civil Defence Group |
| Most Effective Social Media Campaign Under $20,000 | |
| JUCY Destination NSW Instameet | JUCY |
| Sealord Frozen Salmon: From Facebook to NZ's Freezers | Bloggers Club |
| Take Charge, Do More (Warehouse Stationery Recruitment campaign) | Prominence Ltd |
| The Rhythm & Vines Story | Mish Guru |
| Jamie's World "They Let Me Write a Book" launch | Interlike |
| NewsTalk ZB Engagment Two Cow Economy | NZME |
| Best Use of Social Media in a New Product or Service Launch | |
| Burger King Chicken Fries have arrived in New Zealand | Y&R NZ |
| Create Your Taste; Reigniting the Magic of McDonald's | Fuse & Mango |
| Jetstar Spreads its Wings | Spark PR & Activate |
| Sealord Frozen Salmon Launch: From Facebook to Kiwis' Freezers | Bloggers Club |
| Spark Samsung S6 Edge Good Winter Campaign | Socialites |
| Spark iPhone Launch the World's Smallest Queue | Sherson Willis |
| Best Not-for-Profit Social Media Campaign | |
| 2016 Maori Language Week Gifs | Vodafone |
| Kea - Every Kiwi Counts | Kea |
| Evita Auckland | Morgahna Godwin Creative |
| Macular Degeneration Awareness Week | Cadence Communications |
| Anti-Smoking Snapped Out Campaign | Motion Sickness + Richards Partners |
| Most Creative Use of Existing or Emerging Social Platform(s) | |
| Vodafone 360 Video Easter Egg Hunt | Vodafone |
| Xero Budget Day Q&A | Xero |
| NZ Police Running Man Challenge | New Zealand Police |
| VNZMAs Snap Star Awards | Vodafone |
| Spark Social Top-Up | Sherson Willis |
| Waikato Civil Defence | Waikato Civil Defence Group |
| Community Building and Management sponsored by Microsoft | |
| Sovereign 21 Day Challenge | Socialites |
| Auckland Council Biodiversity | Auckland Council |
| Chicks in Bowls | Chicks in Bowls |
| Vodfone Digi-Parenting | Vodafone |
| Mitre 10 Facebook Page Community | Socialites |